Why is Guest Blogging a Critical Piece of Your Blogging Strategy?
Guest blogging is an effective tactic that helps your business in more ways than one. Not only does it help you build authority as a thought leader within your industry, but also, and more importantly, it’s a powerful way to optimize your website for search when done correctly. Before moving on, let’s define what it means to guest blog. Guest blogging is writing and publishing an article on someone else’s website or blog. You may be asking yourself, “Why on earth would you take the time to write a blog post for someone else’s site as opposed to your own?” Here are three reasons why you should consider guest blogging as a key facet to your business’s overall content strategy. First, it expands your audience. Websites with a helpful blog most likely have a dedicated audience. Guest blogging allows you the opportunity to share your thoughts, ideas, and expertise with this particular audience. Without guest blogging, it could be difficult and would likely require more time and resources to reach this audience. Second, it increases referral traffic to your website. The goal should be to educate and inspire with every guest blog post you write. Doing so helps position you as a thought leader in your industry. And if people see you as a trusted advisor, then it’s likely they’re going to want more, which leads to targeted visitors coming to your website. For example, take a look at this graph which shows incoming referral traffic to a website page I published in March of 2018. Notice the spike of visitors coming to the page in May 2018. That’s because of a guest blog post I wrote that included a link back to my website, which led to over 600 visits from that post in just one month.
And third, which is the most important reason of all, in my opinion, it helps your website’s search engine optimization. Guest blogging is a great opportunity to build inbound links back to your website. An inbound link is a link coming from another site to your own website. Inbound links help increase domain authority. Domain authority is a prediction of how well your website will rank on search engines. The higher your domain authority, the more credible your content will appear to search engines. And if search engines think your content is credible, then it's likely you'll see an increase in rankings. Guest blogging was the main tactic I used to get one of my educational website pillar pages to claim the number one position on Google for broad terms with high monthly search volume like “DIY truck camper” and “truck cap camper.”