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Social Media Analytics

What is Social Media Analytics



Social Media Analytics gathers all the data from selected profiles and pages. It doesn't scour the entire web to find out where a particular brand has been mentioned, because that's what social media listening does. A step further, competitive analytics tools like Quintly not only help you track your social media profile and performance, but also allow you to compare yourself to the competition. Social Media Analytics lets you analyze to the content level and gather information on what works best in your industry. Once you know that, you can easily set goals, find KPIs, and regularly monitor your own activities, all of which are covered in the course. Social Media Analytics is about data, as you guessed correctly. Fortunately, data is already visualized for you, i.e. tools like Quintly collect data and visualize it for you in different charts. Each chart answers a different question. They are called "metrics." Let's name some of them to make the difference between listening and analytics tangible and see what the two different approaches to data collection do:


Social Media Analytics Metrics:

  • Growth Metrics

  • Publication Metrics

  • Engagement Metrics

Social Media Listening:

  • Buzz Monitoring

  • Sentiment Analysis

  • Share of Voice

  • Real Time Keyword Monitoring

Social Media Publishing:

  • Scheduling

  • Managing Content Creation and Distribution

  • Customer Care

Why your business needs Social Media Analytics


With a social media analytics tool like Quintly, you can track, measure, and optimize your social media performance, as well as compare your own figures with your competitors and derive an optimal social media strategy.

1. Get to know your performance better and optimize it💡

Social Media Analytics gives you valuable insights and data at a glance. By allowing you to compare your overall performance across different networks, you can optimize your performance on any platform. In addition, a comparative look at your various social media representations allows you to determine which network is most profitable for your purposes. You may have invested a lot of time and financial resources into your Twitter account without gaining a significant number of followers and interactions. But if you compare the different platforms, you might see that you have quite a high rate of interaction on Instagram. Accordingly, you can more directly conclude that it is actually better to focus your spending on Instagram rather than on Twitter.


2. Gain a competitive advantage 🏊


With Social Media Analytics, you can measure your social media performance based on best practice examples, but also with your competitors in every possible way. By juxtaposing the number of fans for the other players in your industry and yourself, you can easily identify who has the highest number of followers. Social Media Analytics also allows you to track the rate of change of your fans. By comparing this rate with that of your competitors, you can easily see all the peaks of new followers on your site or your competitors "sites. For example, if you see that another brand has a particularly high number of new followers within a week, you can start researching why that was the case. Based on this data, you can quickly adjust your strategy and content so as not to lose ground to your competitors.

3. Achieve better targeting 🎯

For example, social media analytics will show you when you post and when the interaction rate of your social media presence is at its highest. This is especially helpful if you have an audience in different countries around the world. If you compare the time of your posts with the time of your interactions, you will find that they occur at different stages. Social media analytics can help you identify these phases. On closer inspection, you may find that your content is too tied to your own time zone and only evokes engagement where you are. If you monitor your used hashtags on Facebook, Twitter or Instagram, you can see which of them are causing the most favorites or retweets. Once you have identified these patterns, you can use the hashtags that work well more often.

4. Get to know your customers 👦 👩‍

There are several ways to better understand your customers and the wider audience by incorporating social media analytics, such as tracking the main influencers on your Facebook page to discover if you have many customers willing to engage with your social media presence, and if so, whether those customers have a positive or negative attitude to your product or service. In addition, you can utilize social media analytics to better find situations where your customers need help and if you need to make corrections in your management towards your customer. You will also be able to receive information that relevant influencers could provide on your site. These are only some reasons why it is worthwhile to invest in social media analytics. To make use of it in the best possible way, it is necessary to understand its basic principles.

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