Instagram Marketing Tips
Updated: Oct 17, 2020
Top 9 Instagram Marketing Tips
Instagram is one of those platforms that is just so mature, and the potential to have conversations, meet new people, create great content, give value to an audience, and bring that audience into your madhouse into your business is just too good to ignore, and I see so many business owners who can't get it right, they're doing some right things, but they just don't have all the right things with them. So, in this post, I'd like to share 9 advanced tips that will get you here on Instagram.
Tip number one is to change your name on Instagram.
Most people will usually just have their own names like Kevin Greg, but what we want to do is change that name into something like marketing tips or a bridal dress shop or something that people will be looking for. And there are two reasons why we want to do that.
First, this piece of property on your profile is bold and it will be the first thing people see. So when they come to your profile and just see your name, that's cool. But when they come on your profile and you have something like digital marketing tips that immediately tell them what they get when they follow you on Instagram. So we want to use every part of that profile and the name that is the best and biggest because it is brave to get someone to take this action.
The second reason we want to do it is searching and it's like I just talked about it. If we have digital marketing tips, if someone goes on Instagram and types in digital marketing tips, we're more likely to be number one. So on Instagram, we're always trying to find new ways to get reach, to be found. That's why we use hashtags. If we have our keywords in that name, we're more likely to be found if someone enters those search terms.
Tip number two is to use the highlight section of your Instagram feed
You have to highlight your Instagram feed section to get people to take this action or get people to follow you. So what a. lot of business owners might do is have things like a particular conference they were at. Like Social Media Marketing World and it will just be pictures of the conference. Or they have something like the weekend with my kids or my vacation in Bali. And these things are all great. Don't get me wrong, but they are highlights for you. They are highlights so you can look back at your highlights and say, "Oh, wasn't that such a fun holiday with the kids?" You're not there to get a business result, and what we want to do is use our highlights to get a business result, whether that's someone who follows us, someone who clicks on the link in our biography, or whatever it may be for you. I want to share with you some recommendations for featured topics, but keep in mind that they vary, depending on the industry you are in and the business you have.
The first example of a highlight that every business should have is an About Us section. Tell him all about who you are, what you do, who you serve, and how you serve.
The second that I recommend is testimonials. Testimonials are a great way to have social proof and anyone who visits your profile will get an immediate impression of the type of work you do.
The third point I recommend is a location highlight. If you have a physical location, this is very useful because people want to know how you are found and where you are, where you can park, things like that. If you have an online store, then even something that shows, you know how I can work with you, where I have to go online. Whatever you sell, having it there so people can see exactly what they are going to get will always help with the sale.
The fourth thing you can do with your highlights is a section dedicated specifically to your IGTV channel. If you didn't know it, there is a way to access your stories and let people go and watch your IGTV video, regardless of how many followers you have. If you want to learn more about it, you can do so by clicking the link here. Basically, what you're going to do is take the stories where you're asking people to swipe to your IGTV channel, and you're going to place them all in a prominent place so that people can navigate through your stories very quickly and easily to see what IGTV video they'd like to see, and they can swipe up to get directly to that video.
The third tip is to use Instagram TV.
What I found when someone posts videos to Instagram is much better achieved when someone posts a video on Instagram TV and then use the preview feature to post a preview of that Instagram TV episode to your feed. So, here's a little tip for you. If you have a 55-second video, you can't preview it on Instagram TV with your feed. It has to be 60 seconds or longer. So you can post it on Instagram TV, which then allows you to preview it in your feed, and you'll get a lot more reach and a lot more views and the reason why this happens is that Instagram TV is a relatively new feature for Instagram and because it's a relatively new feature, they over-index it on the platform and so you're more likely to get people to watch that video because it's on Instagram TV.
The fourth tip is to use relevant hashtags that relate to your niche
You have to use relevant hashtags that relate to your space, your industry, wherever your audience depends, to go and find all the top images and each of those hashtags. So, for example, you could go and look at the hashtag from a conference that you know your audience is on. To me, that could be something like the social media marketing world. So I go to the hashtag and look at all the pictures that people have posted from the conference and just go to the picture and just leave my two cents. Leave a comment and that starts a conversation with you and the person you know is in your audience because they used that particular hashtag. So, it's like an outbound method that takes a lot of time and effort, but because you take your time and effort, people are always surprised and say, "Oh, this guy left a comment." Who is this guy? I'm going to look at them. "And then they could follow you.
Tip number five is to use line breaks and paragraphs when you write a title.
If you've ever tried to write a long headline on Instagram, you probably know that you can't create different paragraphs just by using the Return key. What it does is when you post it, it just puts it in a big paragraph. But there's a really cool tool I've used that I'll link to below that allows you to just copy and paste your text into the tool. I have a very nice and well-written legend that will grab people's attention. It will take up more space in the feed, which means people will spend more time and more attention, which is always good. And it just looks and feels good. It reads like a real Facebook or LinkedIn post or blog post, which makes it easier to read and when people spend more time, more attention, Instagram will share it with more people. It gets over-indexed on the algorithm and platform. So I like it a lot when I write a long post and use these line breaks just to take up more space to make it look better, to make it read better, and to make it always really work.
My sixth tip is to use the countdown feature in Instagram Stories.
You can find the countdown feature in Instagram Stories on the right side of the screen under the sticker tab. A promotion for a new product or maybe a special offer you might have. Or you can use it while the release is live and count down the number of hours that are left. It's really powerful because it gives your audience the ability to tap on the countdown and sign in to see when the countdown is over. This is not only brilliant because it notifies them, but also creates a sense of urgency that marketers know is a super-powerful marketing tactic.
The Seventh tip has to do with creating social proof using Instagram Stories.
What I want is for you to organize sweepstakes. Encourage your customers to post a testimonial on your Instagram Stories where they tag it and in return enter a $100 Amazon gift card. This will lead to tons of your customers creating stories where they talk about why they love your product and in turn, you will be able to repeat those stories in your story, which will generate more excitement and momentum during your promotion.
My Eighth tip is for viewers who sell a limited number of your products or services.
What I'm going to ask you to do is go to Instagram Stories and essentially they'll post a grid of 1 to 20 when "you sell 20." And let your audience know that you update every few hours and tell them how many you've sold. Let's say you sold 15 in the first hour, you mark 15 to signal that 15 have been sold. This creates a sense of urgency, creates a sense of scarcity, and also creates a sense of social security.
My Nineth tip is to keep going live during your promotion.
I want you to use the sticker feature in Instagram Stories, which you can find on the right side of the screen. Touch Questions.and what I want you to do is to ask your audience to ask a question about your promotion. From there, it will stay there for up to 24 hours. What you will do then is, it will go live, and when it is live, at the bottom right of the screen, you will see a small question field. Tap the question field. What is going to happen is that all the questions your audience has asked you in that question day will fill the bottom of your screen. By selecting the question you want to answer, you will be able to address all the viewers of the Instagram Live interface, giving you the opportunity to answer all the questions to bring them closer to the sale. If you wait more than 24 hours from your original post and then go live to try to answer those questions, it will not be available to you.